THE BRAIN INITIATIVE
10,000 +
Lives Touched
40 +
Years of Service
100%
Non-Profit Mission
founder, owner, & operator
Richard Greete
My life has been dedicated to serving others. As a college student, I traveled to South Africa, where I discovered a calling to help plant churches and serve communities around the world.
After earning a Master of Divinity from Trinity Evangelical Divinity School, I spent 16 years in Japan planting churches and ministering to people and families. Following that season of ministry, I returned to the United States and earned a Master's degree in Counseling from Reformed Theological Seminary.
As a Licensed Mental Health Counselor, I spent more than 20 years counseling, training, and supporting individuals around the world. I also served as the primary counselor for trauma and families in crisis with Mission to the World.
To continue this lifelong commitment to service, I founded and operate The Brain Initiative. Our mission is to provide a safe, non-invasive, research-based approach to helping our heroes—first responders, veterans, foster families, missionaries, and ministers—overcome trauma, anxiety, overwhelming stress, and insomnia so they can find their way back to health and thrive once again.
The Brain Initiative Board
Samantha Didloff
Sam brings a diverse background in public service, education, and wellness to The Brain Initiative. With a Bachelor of Arts in Criminal Justice and experience as a Cereset Tech Coach, Police Service Aide, substitute teacher for exceptional student education (ESE), and health and fitness coach, they contribute valuable expertise in supporting individuals, promoting well-being, and serving their community. Her passion for helping others aligns with The Brain Initiative's mission of empowering individuals to achieve greater wellness and personal growth.
Robert Ayton
Robert Ayton brings 28 years of extensive experience in science, education, and research analysis to The Brain Initiative. As a nationally award-winning educator and former pharmaceutical laboratory chemist, he is passionate about helping individuals reach their full potential through evidence-based approaches to wellness, learning, and personal development.
Crissy Greete
Crissy brings decades of experience in cross-cultural ministry, hospitality, and client care to The Brain Initiative. Having served alongside her husband in Japan for 15 years and later supporting missionary care and wellness initiatives, she contributes valuable expertise in serving individuals and families navigating the challenges of ministry and life transitions. Her compassionate approach and commitment to creating a welcoming, supportive environment help advance The Brain Initiative's mission of promoting lasting wellness and personal growth.
Katrina Cupp
Katie brings a passion for education, organization, and service to The Brain Initiative. With a family background in nursing and extensive experience supporting educational programs and student engagement, she contributes valuable expertise in communication, program coordination, and participant support. As a homeschool mother and educational advocate, Katie is committed to helping individuals and families thrive through meaningful learning experiences and personal growth.
David & Robin White
David and Robin bring decades of experience in missions, pastoral care, and ministry leadership to The Brain Initiative. Having served as a missionaries with Mission to the World for more than 35 years, including 15 years in missionary care, they contribute valuable expertise in supporting ministry leaders, fostering spiritual resilience, and addressing the unique challenges of vocational stress. Their lifelong experience provides The Brain Initiative with a deep understanding of servant leadership and the importance of holistic well-being.
Elizabeth Ayton
Elizabeth brings more than 15 years of experience in financial management and organizational operations to The Brain Initiative. Her background includes serving both for-profit and nonprofit organizations, where she has demonstrated a strong commitment to financial stewardship, operational excellence, and long-term sustainability. She contributes valuable expertise in budgeting, accountability, and strategic planning to help advance the organization's mission.
